The fourth advertisement from INSTYLE’s Natural Weaves campaign. With this campaign, INSTYLE aimed to create a series of beautiful images to reflect INSTYLE’s holistic and natural approach to its benchmark LIFE Textiles® collection, from the sourcing of sustainable natural fibres to ensuring minimal process steps. Natural Weaves is also symbolic of the strength and connectedness of the relationships between nature, individuals and the broader community.
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A Few More Of LIFE’s Achievements. INSTYLE is proud to have won three awards in the 2008 NSW Government Green Globe Awards: The Premier’s Sustainability Excellence Award, the Industry Environmental Sustainability Award and the Small Business Environmental Sustainability Award. The design and development of the benchmark LIFE (Low Impact For the Environment) Textiles® collection is an integral part of INSTYLE’s sustainability strategy.
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The third advertisement in the LIFE Textiles® LIFE’S Choices campaign series.
LIFE Textiles® EthEco® wool content will absorb and not re-emit contaminants such as volatile organic compounds (VOCs) thus providing a 'natural' means to improving indoor air quality, which is vital considering that the majority of people's time is spent indoors. Wool is naturally fire retardant, antistatic and will contribute to the comfort of the indoor environment by acting as a constant regulator of humidity.
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The development of INSTYLE’s benchmark sustainable textile collection LIFE Textiles® commenced in 2002 and the collection launched in 2004. INSTYLE’s educational campaign for LIFE Textiles® began in 2003 with the concept, "There is nothing more natural than LIFE". The benchmark LIFE (Low Impact For the Environment) Textiles® collection was the first sustainable textile collection in Australia designed to minimise the environmental impact over the entire lifecycle of the textiles. LIFE Textiles® was developed by INSTYLE in conjunction with The Woolmark Company (Australia).
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FEEL is the third advertisement in the series of cheeky, slightly risque and fun promotions. The FEEL collection boasts sophistication and a touch of the unexpected in a commercial textile collection - the soft luxury of alpaca with the comfort of wool. FEEL - beautiful, yet durable.
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The fourth in the 'Fun with food and fabric' series. This advertisement series morphed various appetising and colourful food dishes into ranges of upholstered furniture pieces. The much-loved campaign was light hearted, visually delicious, emotive and lots of fun.
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